The last two years have been tough for the travel sector. But now is the time to think about how the industry will change over the coming years. A key priority for the sector must be to explore the different routes to growth and to profitability. History shows that the travel sector, more than most others, is at the mercy of the global economic tide, growing slightly faster than the economy in boom periods, falling slightly more than the economy during the downturns.
In this report, the latest in a series which has included Future Traveller Tribes, The Austere Traveller and The Amateur Expert Traveller, we focus on the trends, drivers and tastes most likely to shape the future of our industry.